DRT SHOW Malaysia 2026 Spearheads Blue Economy Transformation: Integration of 100+ Brands and Tourism Year Dividends Drive Qualitative Growth in the Asia-Pacific Diving Supply Chain

The definitive benchmark for the Asia-Pacific diving industry — DRT SHOW Malaysia 2026, officially concluded at the Kuala Lumpur Convention Centre (KLCC). This edition not only achieved breakthroughs in data metrics—reaching a total of 30,970 attendees and a 10.1% annual growth—but also demonstrated exceptional strategic vision in industrial integration. Through the commercial positioning of a "Diving Shopping Season" and deep synergy with the "Visit Malaysia 2026" policy, we successfully constructed a high-conversion commercial closed-loop during the monsoon season's market gap for global exhibitors and local tourism operators.

 

 

| Industrial Insights: Strategic Layout Amidst the Monsoon and the "Shopping Season" Commercial Logic |

The core success of this edition lies in its precise mastery of "industry periodicity." The organizer positioned the exhibition as a "Diving Shopping Season" and deliberately chose to host it during the monsoon period, which holds dual significance in our commercial strategy.

First, as this period marks a seasonal adjustment for East Coast tourism resources, operators were able to shift their focus from daily operations to brand marketing and CRM (Customer Relationship Management). Through this window, exhibitors engaged in deep, high-density direct communication with certified divers, securing year-round travel bookings and educational course enrollments before the start of the 2026 new diving season.

Second, this edition achieved a comprehensive layout of the equipment supply chain. The influx of a large number of international top-tier equipment brands filled the ecological gap previously skewed toward tourism services. Driven by the "replacement effect" following the monsoon, a strong demand for equipment upgrades emerged on-site. This high-efficiency transformation into a one-stop procurement platform not only significantly boosted the on-site Gross Merchandise Volume (GMV) but also reinforced DRT SHOW's authority as a procurement hub for diving equipment in the Asia-Pacific region.

 

| Policy Synergy: Responding to "Visit Malaysia 2026" and the Maturation of the Malaysian Diving Community |

This edition was highly integrated with the "Visit Malaysia 2026" policy, evidenced by a record-high participation of local resorts and dive center exhibitors. This was not only a proactive response to the national tourism recovery plan but also a demonstration of the competitiveness of Malaysia's marine tourism industry in the international market. Through the exhibition's international influence, Malaysia's unique diving resources received high-quality exposure, effectively driving interest and bookings for local dive sites from both domestic and international tourists.

Deep analysis of visitor profiles reveals that the Malaysian diving market is undergoing a significant leap from "experience-based consumption" to a "professional community." In this edition, the proportion of high-net-worth certified divers rose sharply, reflecting an upgrading trend in professional skills and equipment pursuit within the local community. Although the physical space of the exhibition hall expanded significantly compared to previous years, the organizer successfully created a high-density business atmosphere through scientific regional planning and activity layouts. This completely eliminated the common feeling of sparse traffic in large exhibition halls, ensuring that every exhibitor achieved precise traffic matching and brand exposure.

 

| Experiential Marketing: High-Quality Activities as a Catalyst for Traffic Conversion |

This edition utilized diverse activities as strategic traffic-guiding tools, reaching different levels of consumer groups through in-depth content exploration:

• Diver Passport: This interactive mechanism transcended the traditional stamp-collecting framework, transforming into a brand ritual for identity recognition. Through gamified path design, it successfully guided visitors across the entire exhibition area, resolving the traffic flow challenges of a large venue and significantly increasing the visit rates for small and medium-sized brands.

 

• Masterclass Seminars & Photo Exhibition: This year's forum successfully curated 20 in-depth seminars, with topics precisely targeting the core issues of greatest concern to the current diving community. The content not only explored practical paths for marine conservation and environmental sustainability but also featured several top photographers sharing their aesthetic philosophies and practical techniques for underwater imaging. Furthermore, it covered diverse fields such as breakthroughs in technical diving and analyses of diving travel trends. This highly professional, "knowledge-driven" curation model not only established the exhibition's authoritative position in the industry but also precisely gathered core customer groups and Key Opinion Leaders (KOLs) seeking professional advancement, thereby effectively driving inquiries and purchase intent for high-end imaging equipment, precision technical gear, and professional courses.

 

 

• Marine Conservation Advocacy and Promotion: We continued to deepen our collaboration with multiple marine conservation organizations this year, emphasizing both environmental awareness and industrial development through physical displays and educational interactions. This not only echoed the national call for sustainable tourism but also successfully transformed "Ocean Guardianship" into a premium for brand social responsibility (CSR), elevating the overall caliber of the exhibition.

 

| Refining Commercial Value and Deepening Industry Impact |

Building upon the fruitful achievements of 2026, DRT SHOW has proactively initiated strategic planning for the 2027 Malaysia edition. Looking ahead, we are committed to achieving a deeper level of "Content Refinement and Business Matchmaking" within our existing venue. Through more strategic booth layouts and flow optimization, we will dedicate ourselves to increasing the commercial output per square meter, ensuring precise and efficient engagement between exhibitors and high-purchasing-power audiences.

Simultaneously, DRT SHOW will continue to deepen cross-industry resource integration, with plans to introduce more high-end outdoor lifestyle, luxury travel, and sustainable development brands to optimize our visitor demographics and attract more high-net-worth potential audiences. As the Malaysian diving community continues to professionalize, we will further solidify the exhibition's core brand position as the "Malaysian Diving Shopping Season," transforming DRT SHOW into a premier annual benchmark that unites industry trends, exceptional experiences, and high-volume commercial transactions.