Dive into the extraordinary world of DRT SHOW Philippines 2025! From September 5–7, Manila’s SMX Convention Center transformed once again into a vibrant ocean-themed arena, attracting 27,954 visits — a 10% increase from last year.

This year’s edition was particularly historic as the Philippine Department of Tourism (DOT) officially returned to DRT SHOW, underscoring its full support for the diving industry. The Opening Ceremony on September 5 was graced by Philippine Secretary of Tourism, Christina Garcia Frasco, who delivered an inspiring address emphasizing the Philippines’ unparalleled marine biodiversity and the government’s commitment to promoting sustainable dive tourism.

With 200+ brands and a bustling exhibition floor spanning 3,000 sqm, the three-day marine festival blended business, education, and cultural exchange. From professional seminars to community-driven activities, DRT SHOW Philippines 2025 reinforced its role as the most influential diving expo in the country. 

A Historic Return and International Momentum

Against the backdrop of Manila’s SMX Convention Center, DRT SHOW Philippines 2025 opened to waves of enthusiasm. The return of the Department of Tourism brought renewed energy, inspiring confidence across the industry.

The Opening Ceremony became a landmark moment as Secretary Christina Garcia Frasco addressed exhibitors, media, and visitors, highlighting the Philippines as a global diving hub. This presence elevated the event beyond an exhibition — it became a celebration of national pride and industry solidarity.

At the same time, the show attracted a growing number of international exhibitors, particularly from Korea, China, Europe and others. Their participation reflected the Philippines’ expanding role as a gateway to the Asian dive market and a hub for cross-border industry exchange.

The event recorded 27,954 visits over three days, a reflection of both strong local interest and renewed confidence from international buyers and partners.

Exhibitors: A Global Confluence of Excellence

The 2025 edition of DRT SHOW Philippines brought together over 200 brands and organizations, creating a showcase that blended local pride with international diversity. Philippine dive resorts and operators highlighted world-class destinations such as Tubbataha, Anilao, Cebu, Bohol, and Malapascua, while a stronger presence of Korean and Chinese equipment manufacturers enriched the floor with cutting-edge gear and fast-evolving technologies. Exhibitors from Europe further added premium products and sustainable concepts, broadening the scope of choices for both professionals and enthusiasts.

Adding to the event’s significance, the Philippine Department of Tourism returned as an official supporter, renewing its commitment to the dive industry and reinforcing the credibility of the show. Exhibitors reported strong engagement with buyers, using the platform not only for sales but also to launch new products, meet distributors, and strengthen long-term partnerships.

Atmosphere: A Celebration of Diving and the Ocean

Throughout the three days, the SMX Convention Center was transformed into a vibrant ocean-inspired arena, alive with the energy of thousands of visitors. Walking through the exhibition floor felt like entering a living coral reef, where every booth revealed a new discovery.

The professional side of the show was equally dynamic. Seminar halls were filled to capacity as experts in underwater photography, freediving, marine conservation, and tourism delivered knowledge and inspiration. These sessions became interactive dialogues, sparking new ideas and encouraging collaboration across borders. Beyond business, the show embodied a strong sense of community: certified divers exchanged stories, beginners explored training opportunities, and NGOs inspired visitors with campaigns to protect marine life.

The increasing presence of international exhibitors gave this year’s event an added dimension of cross-border exchange and cultural diversity. Visitors not only deepened their appreciation for Philippine diving destinations but also connected with global trends and technologies, enriching the atmosphere with both festivity and professionalism.

Spectacular Events: Deep Exploration, Joyful Immersion

In this boundless blue ocean, we meticulously curated a series of captivating activities, allowing every participant to dive deep and explore freely:

New Product Showcase: Waves of Innovation, Charting the Future of Diving
The exhibition floor was ignited by a wave of innovation as international and local brands unveiled their newest products. From cutting-edge dive computers to eco-conscious equipment, the showcase provided visitors with a glimpse into the future of diving. Each launch was a testament to the industry’s creativity and its dedication to safety, performance, and sustainability.

Lucky Draw: Waves of Fortune, Cascades of Surprises

Every day, the atmosphere was electrified by the much-anticipated lucky draw. Visitors gathered in eager anticipation, with cheers erupting as winners took home coveted dive gear, liveaboard packages, and dream holiday vouchers. The lucky draw created waves of joy that rippled across the hall, strengthening the sense of community.

Ocean Stars Photo Gallery: Capturing Ocean Moments, Conveying Blue Emotions

The photo gallery became a sanctuary for ocean lovers. Underwater Photographer displayed breathtaking images of marine life and seascapes, transporting visitors into the deep blue. Each photograph was not only an artistic masterpiece but also a reminder of the urgent need for marine conservation, leaving many deeply moved.

Diver's Marathon Stamp Rally: A Journey of Discovery, Bountiful Rewards

The interactive stamp rally led visitors across the exhibition floor on a treasure-hunt-style adventure. Participants collected stamps by engaging with exhibitors, learning about new products, and experiencing different aspects of the show. The activity added a playful layer to the event, rewarding participants with prizes while deepening their understanding of the industry.

Color to Care: Art and Advocacy in Harmony
One of the most heartwarming highlights of this year’s show was the Color to Care zone, an interactive art space open to both children and adults. Visitors were invited to freely color on a large-scale mural designed by renowned Filipino artist AG Sano, whose works are widely celebrated for promoting marine conservation and public awareness. Every stroke of color became a personal message of care for the ocean, turning the mural into a collective masterpiece that reflected the hopes, creativity, and love of the diving community.

Scuba Museum: Tracing Diving's Footsteps, Envisioning a Blue Future

Wandering through this unique museum was like traveling through time, following humanity's oceanic exploration journey. From early diving gear to the evolution of underwater photography equipment, each exhibit told a story of courage, wisdom, and endless curiosity about the ocean. This was not just a tribute to the past but a vision of the future, inspiring us to continue writing new chapters on our blue planet.

Professional Diving Seminars: A Feast of Knowledge Beneath the Waves

Over three days, seminar rooms were filled with divers, scientists, and enthusiasts eager to learn. Topics ranged from underwater photography and freediving techniques to marine ecology and conservation. Esteemed speakers shared insights and experiences, sparking dialogue and inspiring participants to become ambassadors for both diving and ocean protection. The seminars reinforced DRT SHOW’s role as not just a marketplace, but also an educational and advocacy platform.

Ocean Culture Fair: A Blue Stage of Cultural Fusion

This year’s Ocean Culture Fair grew even more vibrant, featuring local artisans and eco-entrepreneurs presenting handcrafted jewelry, sustainable fashion, and ocean-themed crafts. Each booth told a story of creativity and conservation, allowing visitors to bring home unique souvenirs that carried the spirit of the sea. The fair blended cultural depth with environmental awareness, making it a favorite among attendees. 

Squid Game Dive Challenge: Four Stages of Fun and Adventure
Adding a playful twist to the event, this year’s show introduced the Squid Game Zone, where visitors tested their skills in four creative and interactive challenges inspired by the global hit series. Designed with a diving flair, each stage blended fun with engagement, drawing both young and adult participants to join in. The activity not only injected laughter and energy into the show floor but also encouraged teamwork, curiosity, and exploration—qualities that divers carry with them both on land and underwater.

Conclusion: Gratitude and Vision, Scaling New Heights

As DRT SHOW Philippines 2025 concluded, one message rang clear: the Philippine diving industry is thriving, and its future is brighter with the support of the Department of Tourism.

We extend our heartfelt gratitude to all exhibitors, sponsors, NGOs, media partners, visitors, and especially the Philippine Department of Tourism and Secretary Christina Garcia Frasco for making this year truly historic.

With 27,954 visits, over 200 brands, and the government’s official return, DRT SHOW Philippines 2025 will be remembered as a milestone year for the local and global diving community.

Together, let’s continue advancing the industry, protecting our oceans, and celebrating the beauty of the underwater world.

See you at DRT SHOW Philippines 2026!

Coming Soon: DRT SHOW PHILIPPINES 2026
Date: 25th - 27th  September 2026
Venue: SMX Conevention Centre
Email: sales5@drtexpo.com
Join us now: Apply to be a DRT SHOW exhibitor