After a two-year hiatus, DRT SHOW Malaysia 2023 is back and ignite enthusiasm once again!
The 4th Diving Resort Travel Expo Malaysia (DRT SHOW Malaysia), organised by LX Development Group Ltd., concluded on February 26 at the Kuala Lumpur Convention and Exhibition Centre in Malaysia with a total of 23,655 visitors, a 28% increase over 2020 and making this year's DRT SHOW Malaysia a great success.
This DRT SHOW was supported by the Tourism Promotions Board, Philippines and Japan National Tourism Organization, and brought together more than 30 famous diving equipment brands from local and abroad such as Pridonna, Skywoods, IST, Conquest, ATMOS, TUSA, TRSHBG, Lawrence Factor and 10Bar, as well as the participation of professional dive teaching systems.
In addition, including diving resorts and dive operators, were present to provide a complete range of diving courses and information on diving tourism. The variety of content stimulated visitors' spending potential and lead to excellent product marketing and sales results.
ATMOS, Helium, IST, Skywoods, TUSA and other well-known brands were present at the show, strengthening their brand exposure and marketing, as well as demonstrating their strength in R&D and technological innovation.
Over the three days, 21 professional speakers including Sim Yong Wah, Ipah Uid Lynn, Patrick Ong, freediver Azua Shafii, Nick Khoo, Lee Kian Lie, Andy Lua, Dr. Tan Chun Hong, Dr. Kalsitinoor and Nurul Yazid presented a wide range of topics on diving tourism, freediving and the world of diving. Over 20 lectures on topics such as dive destination, freediving, underwater photography and marine conservation were delivered. The speakers shared their experiences with the audience through fascinating underwater video documentation and face-to-face communication.
To promote the underwater beauty of Malaysia, DRT SHOW again organised the Ocean Stars Underwater Photo Gallery, this year attracting hundreds of submissions from Malaysian and overseas underwater photographers. 60 selected underwater photographs were displayed at the show and, after three days of visitor voting, ‘School of Jack Fish’ shot by photographer David Chan won the Best Popular Award. A CREST CR-5 dive computer sponsored by Scubaholics Anonymous was given to the winner.
This year's DRT SHOW invited Reef Check Malaysia, TRACC, Fuze Ecoteer Outdoor Adventures, Shark Savers Malaysia and Malaysia Cave Diving Association to jointly plan the "Be an Ocean Saver" challenge. to introduce the knowledge of ocean, advocate the importance and methods of marine conservation through interesting missions. The visitors who completed missions could get prizes prepared by the organiser.
Since 2018, DRT SHOW has officially brought the marine creative industry into the dive show, promoting cultural exchange between creative artists from all over Asia Pacific and different countries. This year, a total of six brands participated in the Ocean Culture Fair, creating a wide variety of original marine creatures used on marine accessories like diving ornaments, making visitors not want to go home.
After a two-year hiatus due to the epidemic, the DRT SHOW finally returned to Malaysia with an enthusiastic and crowded atmosphere, injecting new energy and hope into the long-submerged diving market. As the COVID-19 pandemic eases and countries begin to reopen their borders, DRT SHOW, the leading brand of diving exhibitions in Asia, will gradually hold events in cities such as Shanghai, Manila, and Hong Kong to promote the development of the diving industry in the Asia-Pacific region.
For more information on the latest news on the next DRT SHOWs in 2023, please refer to the official website: www.drtexpo.com.