News
Expanding into Southwest China! The Inaugural DRT SHOW Chengdu Grandly Opens, Bringing Top Global Destinations to the Region for the First Time
The highly anticipated inaugural DRT SHOW Chengdu is about to make its grand debut! This milestone event marks the organizer's strategic expansion into Southwest China, serving as a gateway that connects inland divers and high-end consumers with the global marine industry. By bridging geographical boundaries, this international platform is set to launch an exciting new chapter for water sports and dive tourism in the heart of Chengdu.
| Why Chengdu? Unlocking the Potential of China's Inland Market |
1. Rapid Growth and High Loyalty of the Inland Dive Community
Industry data and community insights reveal a massive, highly active diving population in Chengdu and its surrounding areas. Chengdu has become one of the fastest-growing markets in China for freediving, mermaid swimming, and recreational scuba diving. Divers here boast high certification rates and exceptional community engagement. Previously, local enthusiasts and businesses had to travel to coastal cities to attend premium expos; DRT SHOW is answering this demand by bringing world-class resources straight to their doorstep.
2. Premium Spending Power and Lifestyle Trends among "New Tier-1" Consumers
As the economic, cultural, and lifestyle hub of Southwest China, Chengdu is home to consumers who are highly receptive to outdoor adventure, extreme sports, and luxury travel. Local enthusiasts are passionate explorers willing to invest in premium experiential travel. Whether it is high-end technical diving gear, luxury liveaboards, or tailored overseas itineraries, the Chengdu market shows outstanding market depth and purchasing power.
3. A Strategic Hub for Regional Water Sports and Tourism
With the rapid development of premium indoor dive centers and local clubs, diving has transitioned from a niche hobby into a mainstream lifestyle for urban professionals. The inaugural DRT SHOW Chengdu will seamlessly connect local water sports businesses with the international supply chain, fostering powerful synergies and injecting new vitality into the region's marine economy.
| Visitor Highlights: Top Overseas Resorts and Gear Brands Under One Roof |
Highlight 1: Dream Destinations — Elite Overseas Resorts & Luxury Liveaboards
Whether you are dreaming of the crystal-clear waters of the Maldives, the dramatic drop-offs of Indonesia and Bali, the pristine marine life of Palau, or the unique deep-dive experiences in Dubai, this expo brings the world's most sought-after destinations to Chengdu. Top-tier resorts, premium liveaboards, and official tourism boards—including the Philippines Tourism Promotions Board—will be on-site to offer direct, expert travel insights. Visitors can bypass middlemen, connect directly with overseas operators, and unlock exclusive show-only discounts and customized travel packages.
Highlight 2: Cutting-Edge Gear — Master Underwater Technology & Style
To explore the deep safely, you need the best equipment. The expo features legendary century-old diving brands from Italy alongside highly innovative gear manufacturers and tech pioneers from South Korea, Dubai, and Mainland China. From reliable recreational scuba gear and elegant freediving/mermaid apparel to hardcore technical diving equipment, the show covers it all. Additionally, the latest underwater lighting systems, smartphone housings, dive computers, and professional photography gear will be on display. Visitors can test products firsthand and upgrade their gear kit with expert on-site guidance.
| On-Site Events: An Immersive Marine Celebration |
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Guest Speaker Seminars: Learn from the Pros
The main stage will feature a rotating lineup of industry heavyweights, technical diving icons, award-winning underwater photographers, and marine conservation pioneers. They will share cutting-edge technical insights, thrilling underwater exploration stories, and impactful conservation ideas—offering an unmatched networking and learning experience for local divers.
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"Ocean Stars Gallery": A Stunning Visual Feast (Call for Submissions Open!)
Designed to give talented underwater photographers a global stage, the "Ocean Stars Gallery" will serve as the artistic heart of the expo. The call for submissions is currently open! We warmly invite all photographers who capture the magic of the ocean to submit their work, showcase their talent to thousands of attendees in Chengdu, and share the breathtaking beauty of the deep blue.
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Ocean Culture Fair: The Hub for Ocean-Inspired Lifestyle & Culture
A dedicated space for ocean lovers to discover unique lifestyle products! The Marine Bazaar features creative ocean-themed merchandise, original designer crafts, eco-friendly goods, handmade accessories, and trendy collectibles. It is the perfect spot for both divers and ocean enthusiasts to soak up contemporary marine culture.
- New Product Showcases: First Look at Next-Season Gear
Leading brands will use the expo to debut or showcase their latest innovations in diving equipment and digital accessories. Visitors can get a first-hand look at cutting-edge designs, receive one-on-one demonstrations from brand experts, and stay ahead of the curve with upcoming underwater fashion and tech trends.
- "Diver Passport" Challenge: An Immersive Journey for Visitors
An interactive adventure designed specifically for our attendees! Every visitor will receive a beautifully crafted "Diver Passport" upon entry. Carry your passport across the exhibition hall, complete fun booth challenges, participate in trivia, or join eco-friendly check-ins to collect limited-edition stamps. Complete the passport to claim exclusive gifts!
- Mega Lucky Draws: Win Big Every Day
To thank our community for their enthusiastic support, exciting lucky draws will be held regularly throughout the event. Prizes include high-end diving equipment, free stays at luxury overseas resorts, professional training courses, and premium show merchandise—ensuring plenty of surprises for everyone.
| Official Event Guide: Dates & Location |
Venue: Western China International Expo City (WCIE)
- Friday, July 17, 2026 — 10:00 AM – 6:00 PM
- Saturday, July 18, 2026 — 10:00 AM – 6:00 PM
- Sunday, July 19, 2026 — 10:00 AM – 6:00 PM
| Download the "Diving Planet" APP for Real-Time Updates |
To ensure you get the latest updates the moment they drop, download the "Diving Planet" APP today. By downloading the APP, you will be the first to know when tickets go live, the latest schedule for the exhibition, and access the complete floor plan and visitor guide!
- Official Website: https://www.drtexpo.com/chengdu
- Official APP: Search and download "Diving Planet" in your app store.
A spectacular blue wave is coming to Chengdu. This summer, join us at DRT SHOW and explore the endless deep blue together!
