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Summiting Peaks and Diving Depths: DRT SHOW Shanghai 2026 to Debut in March, Launching a New Era of "Land & Sea" Outdoor Exploration

2026-01-28

As the premier authority and annual trendsetter for the Asia-Pacific diving industry, the DRT SHOW (Diving Resort Travel Expo) Shanghai is officially scheduled to take place from March 6 to 8 at the Shanghai World Expo Exhibition and Convention Center (SWEECC), Hall 2. As the most influential flagship event in the global DRT SHOW series, the 2026 Shanghai edition is set to drive industry evolution by formally integrating the Skiing and Snowsports sector. This global professional summit establishes new benchmarks for high-end outdoor lifestyles and marks the beginning of a comprehensive "Land & Sea" exploration era.

 

 

| Strategic Highlight: Unlocking the Skiing Sector and Constructing an "All-Season" Outdoor Trade Ecosystem |

A core strategic breakthrough for this year’s expo is the official introduction of Skiing and Snowsports elements. DRT SHOW has precisely identified the seasonal synergy of high-end enthusiasts—"Diving in Summer, Skiing in Winter"—integrating deep-sea exploration and alpine sports into a single premium exchange platform. This strategic initiative aims to bridge industry gaps and provide cross-seasonal outdoor solutions:
  • Deep Supply Chain Extension: The event will showcase cutting-edge skiing equipment, advanced thermal technology, and global ski resort travel proposals, catering to the continuous demand for high-specification outdoor experiences.
  • Strategic Audience Synergy: Diving and skiing share significant overlaps in consumer demographics, aesthetic trends, and equipment technology. This cross-sector integration not only expands the trade scope but also provides domestic and international exhibitors with new channels to reach high-net-worth audiences, solidifying the expo’s position as the "All-Season Outdoor" barometer.

 

 

| Official Endorsement: National Tourism Boards of the Philippines, Malaysia, and Terengganu |

The expo demonstrates immense official influence in destination promotion and trade matchmaking. The Philippines Department of Tourism, Tourism Malaysia, and Tourism Terengganu—home to world-class dive sites—will all participate in an official capacity. These authorities will provide authoritative guidance on visas, travel policies, and safety protocols, offering professional divers reliable and endorsed island travel solutions.

 

 
| Elite Lineup: Domestic and International Industry Leaders Converge |

DRT SHOW Shanghai 2026 showcases formidable global recruitment power. The lineup includes leading enterprises from Mainland China alongside international partners from Indonesia, Canada, South Korea, the Philippines, Malaysia, Palau, Singapore, Thailand, Papua New Guinea, and Mauritius, creating a professional platform for the deep convergence of domestic and global resources.

 

The event gathers top-tier service providers and hardware brands:

  • Tech and Equipment Giants: HUAWEI, Insta360, Garmin, SCUBAPRO, SUUNTO, SHEARWATER, Cressi, TUSA, ATMOS, Saekodive, WATERPRO, DIVE & SAIL, X-ADVENTURER, Nauticam, AOI, Weefine, and OrcaTorch.
  • Global Travel Service Ecosystem: Leading Diving Resorts, Professional Dive Centers, and premium Liveaboard companieswill provide a complete service chain, from basic certifications to extreme expeditions.
  • Authoritative Education & Certification: PADI, SDI TDI ERDI, SSI, and DIWA will provide professional training certifications and expert consultations.

 

 

| Three Signature Highlights: Bridging Ocean Culture and Professional Knowledge |

  • Ocean Stars Photo Gallery: Capturing the Power of the Deep As the expo’s visual "cultural totem," the gallery will feature rare works by dozens of world-class underwater photographers. From the vibrant colors of macro life to the vast majesty of the open ocean, each piece pays tribute to extreme exploration. Visitors can engage in live voting to select the "Ocean Star" of the year.

 

 

  • Professional Seminar Series: Direct Engagement with Industry Icons The expo will host over 20 high-quality seminars featuring world-renowned underwater photographers, freediving champions, marine conservationists, and technical diving leaders. Topics include the latest photography techniques, shipwreck exploration, marine conservation trends, and high-end expedition planning.

 

 

  • Ocean Culture Market: The Intersection of Trend and Sustainability A perennially popular social space, this year’s market features stylized creative brands such as Bulufish, Wave Wonders, Blue cell, and more. The market merges creative design with marine sentiment, offering everything from artistic accessories to eco-friendly lifestyle products.

 

 

| Comprehensive Experience: Dynamic On-site Activities |

The expo also features a New Product Showcase for 2026 equipment trends, a Diving Museum documenting exploration history, a Diver's Passport for interactive challenges, and a Grand Lucky Draw featuring high-end gear and luxury island vacation packages.

 

 

About DRT SHOW Since its inception in 2009, DRT SHOW has been committed to the professionalization of the diving industry in the Asia-Pacific region. It has become one of the world's most significant trade platforms, leading global trends in outdoor sports, marine conservation, and high-end leisure travel.

 

【Exhibition Information】

  • Event Name: 2026 DRT SHOW International Diving and Resort Travel Expo – Shanghai
  • Date: March 6 – 8, 2026
  • Venue: Shanghai World Expo Exhibition and Convention Center (SWEECC), Hall 2

 

 

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