Over 10,000 Diving Enthusiasts Attend! The Inaugural DRT SHOW Chengdu Concludes with Great Success, Opening a New Chapter for the Marine Economy in Southwest China
2026-07-28
As Asia-Pacific's most authoritative diving industry event, DRT SHOW launched its inaugural expo tailored for inland Central and Western China—DRT SHOW Chengdu—which concluded successfully from July 17 to 19, 2026, at the Western China International Expo City. Over the three-day event, the expo attracted 14,326 visitors, with exhibitor satisfaction reaching an outstanding 94%. The event successfully unlocked the immense diving consumption potential of the Southwest region, solidifying DRT SHOW's position as a driving authority in Central and Western China's diving industry.
Dedicated Focus: Opening a Pure Diving Business Track
DRT SHOW Chengdu is the only professional vertical exhibition in Central and Western China exclusively focused on a "Pure Diving Audience." By streamlining the event structure and eliminating non-target crowds, this business model prevents customer attrition and marketing resource dilution, ensuring every visitor on-site possesses clear diving interests, equipment purchasing needs, or a professional industry background. Exhibitors were able to swiftly connect with high-spending clients, instructor communities, and regional distributors in a highly focused atmosphere, dramatically boosting on-site networking efficiency and business conversion rates.
Global Brands Gather to Tap into the Blue Ocean of Southwest China
The exhibition has become the premier gateway for international island tourism destinations and high-end dive gear manufacturers entering Southwest China. As a long-term strategic partner, the Tourism Promotions Board - Philippines led a delegation of nearly 20 renowned resorts and dive centers—including Sierra Madre, Lalaguna Villas, Scandi Divers, Ticao Island Resort, and El Galleon Resort. Through DRT SHOW Chengdu, world-class dive sites such as Anilao, Bohol, Coron, and Tubbataha were successfully promoted to local divers, driving strong on-site order growth.
Simultaneously, top global brands including Shearwater Research, DJI, Cressi, Weefine, and X-Adventurer made a strong appearance. The Southwest market, led by Chengdu and Chongqing, is experiencing a clear upgrade in diving consumption—characterized by higher average spending, frequent equipment upgrades, and a strong preference for professional photography and technical diving. Local divers exhibit immense demand for advanced underwater imaging gear and technical diving equipment. International brands recognized that expanding into Southwest China is not only about driving sales, but also a prime opportunity to gather high-end user feedback and establish a premium brand image.
Safety Transformation & Social Responsibility: Partnering for AED Safety Standards
Safety is the cornerstone of sustainable growth in the diving industry. DRT SHOW Chengdu partnered with professional emergency training organizations to set up a dedicated "First Aid Training Zone," offering free hands-on instruction on AED operation and CPR training. By integrating practical demonstrations and safety education directly into the expo, safety awareness was successfully instilled into the diving community, earning high praise from both exhibitors and visitors.
The event featured an "Ocean Culture Market," showcasing the massive potential of diving as a lifestyle aesthetic. In addition, DRT SHOW collaborated with marine conservation organizations to host several public welfare seminars, drawing high-quality foot traffic while promoting Sustainable Development Goals (SDGs).
Unprecedented Brand Sponsorships with Grand Lucky Draw Prizes
The "Lucky Draw" at the main stage was undoubtedly the highlight of public engagement. We extend our special thanks to our sponsors, including EZDIVE, DIWA, Seafrogs, Luxu Hotel and Resort, WEH Ocean Resort, HELIOS Scuba Equipment, DIVECICA, and Shenzhen Whitefin Shark Diving Co., Ltd.
This year's prize lineup was exceptionally generous, featuring:
An 8D7N Maldives Liveaboard Trip provided by Maldives Legend
A Manado Dive Package provided by Manado Adventure Diving Center
Direct flights from Hong Kong/Macau to Palau provided by Zhouyou Jixing Tianxia
High-end underwater photography lights provided by WEEFINE LIMITED & X-ADVENTURER
Cressi masks and 80th-Anniversary limited-edition fins provided by CRESSI
The high-value prizes sparked immense enthusiasm among attendees, bringing the event atmosphere to an absolute peak.
Strike While the Iron is Hot! DRT SHOW 2027 Booth Booking Officially Open
With the inaugural 2026 Chengdu edition wrapping up with a 94% exhibitor satisfaction rate, booth bookings for DRT SHOW 2027 have officially launched! In a competitive market, DRT SHOW is more than an exhibition—it is your exclusive gateway to capturing market leadership in Central and Western China:
Targeted Acquisition with Zero Noise: Directly engage with 14,000+ pure diving enthusiasts and professional buyers with high purchasing power
International Alignment: Share the stage with the Tourism Promotions Board - Philippine and leading global brands to elevate your brand's international stature.
High-Efficiency Order Conversion: Convert event traffic into real sales and long-term business partnerships through highly interactive seminars and stage events.
We cordially invite global diving stakeholders to secure their 2027 booths and shape the future of the diving market together!
