Asia’s Leading Diving Industry Expo Draws Over 50K Visitors, Creating Global Business Opportunities

 

 

The most iconic annual event in Asia’s diving scene — DRT SHOW Shanghai 2025 — concluded with great success at the Shanghai World Expo Exhibition & Convention Center. The three-day show attracted a record-breaking 53,061 visitors, setting a new benchmark in the history of diving expos in Asia. The bustling atmosphere at the venue not only highlighted the explosive consumer potential of the Chinese diving market but also reaffirmed DRT SHOW’s position as the undisputed leader and must-attend event in Asia’s diving industry.

 

Unprecedented Scale with 400+ Global Brands Creating New Opportunities for the Diving Industry

 

 

DRT SHOW Shanghai 2025 saw a comprehensive upgrade in scale, covering a total exhibition area of 12,000 sqm. Over 400 top diving brands and resorts from around the world gathered to showcase five key sectors: scuba gear, freediving, dive travel, dive training, and underwater photography. Major brands included GARMIN, SUUNTO, NAUTICAM, WEEFINE, X-ADVENTURER, PROBLUE, FOURTH ELEMENT, HALCYON, SUEX, AKUANA, CRESSI, SCUBAPRO, GULL, WATER-PRO, INSTA360, HUAWEI WATCH ULTIMATE DESIGN, and more.
(For more information, please refer to the exhibitor list: https://www.drtexpo.com/news/2025-03-18)

 

 

Additionally, globally recognized diving certification bodies such as SDI TDI ERDI PFI, PADI, PSAI, and DIWA joined forces to promote industry standardization and professional development.

 

Leveraging its expert curatorial capabilities and rich industry resources, DRT SHOW successfully created a precision matchmaking platform for brands, agents, resorts, and target consumers, ensuring 100% alignment between industry needs and market opportunities. This solidifies its role as the premier business cooperation and brand exposure platform for the Asian diving market, helping partners tap into vast new business potential.

 

 

Official Tourism Boards Unite to Showcase Dive Travel Potential

 

 

DRT SHOW Shanghai 2025 attracted participation from official tourism boards across Asia, including the Tourism Promotions Board Philippines, TOURISM TERENGGANU, Sabah Tourism Board, and BE.OKINAWA. These prestigious agencies showcased their countries’ diving resources and travel opportunities, injecting powerful momentum into the dive tourism sector and further highlighting DRT SHOW’s influence as the core promotional platform for dive travel in Asia.

 

A special note of gratitude is extended to His Highness Sultan Mizan Zainal Abidin, who honored the event with his presence. His Majesty engaged warmly with local and international exhibitors, demonstrating strong support for the diving industry, marine sustainability, and international collaboration. His attendance signified Malaysia’s prominent role on the global diving map and added tremendous prestige to this year’s DRT SHOW, inspiring all industry professionals and dive enthusiasts on-site.

 

DRT SHOW will continue to collaborate with official organizations to promote the global exchange and deep integration of dive tourism resources, driving industry upgrades and seizing new opportunities in the ocean economy.

 

 

Dive Travel Craze Dominates the Venue, Turning Business Opportunities into Immediate Deals

 

Top dive destinations including the Philippines, Malaysia, Indonesia, Japan, and Palau were represented by leading resorts and diving operators such as KEYI DIVING, PEARL FLEET, PANUNEE PREMIER & VELOCEAN – INDONESIA, and NEPTUNE LIVEABOARDS. These booths drew massive attention by offering the latest dive travel information and exclusive promotions, leading to numerous on-site bookings and concrete business deals. The event demonstrated the strong consumer demand and high commercial value of the dive travel market.

 

 

Diverse and Exciting Activities Deliver Immersive Diving and Ocean Culture Experiences

The Professional Seminar Series featured internationally renowned diving experts and speakers who shared in-depth insights on technical diving, freediving, underwater photography, and marine conservation.

 

All sessions were packed, with enthusiastic audience participation.

 

 

The Ocean Stars UW Photo Gallery amazed visitors with top-tier underwater imagery, showcasing the delicate beauty of the ocean and the seamless fusion of photography and marine artistry, sparking widespread resonance and interaction.

 

 

On the interactive side, the Scuba Museum debuted at the expo, displaying classic diving memorabilia and historical evolution exhibits, taking visitors on a time-travel journey through the history of ocean exploration.
The New Product Showcase displayed the latest dive tech including smart dive computers, professional lighting, high-end gear, waterproof accessories, and sun protection products, giving divers a one-stop view of cutting-edge industry trends.

 

 

The Bubble Hunter Stamp Collection featured over 30 popular dive brands, combining checkpoint challenges and prize redemption in a fun treasure hunt for all ages.

 

The newly launched Ocean Culture Fair delighted attendees with exquisite diving crafts and creative marine-themed designs, perfectly blending ocean culture with artistic creativity and adding warmth and depth to the show’s atmosphere.

 

The popular Lucky Draw offered valuable prizes such as diving gear, photography accessories, and travel vouchers, boosting the excitement and enhancing the interactive vibe at the venue.

 

These diverse activities not only enriched the visitor experience but also effectively promoted industry engagement and commercial conversion, establishing DRT SHOW as a comprehensive diving festival that bridges lifestyle and the diving industry.

 

 

Integrated Industry Platform: B2B2C Strategy Boosts Sales by 33% in One Day

 

DRT SHOW is more than just a consumer-driven exhibition—it is Asia’s most influential B2B2C platform for the diving industry. By integrating the entire value chain, it builds an efficient commercial bridge among brands, agents, dive shops, resorts, and end consumers, driving fast transactions and direct conversions.

 

Many exhibitors reported significantly better business outcomes compared to previous years, with exponential growth in leads and deals. One exhibitor noted that their Saturday sales alone grew by 33% compared to the same day last year, proving DRT SHOW’s effectiveness in boosting real sales and brand visibility, while injecting momentum into annual operations.

 

As the industry undergoes rapid digital transformation and market expansion, DRT SHOW is using the power of its platform to help dive businesses grow across Asia and secure strategic advantage, becoming an essential sales and marketing channel

 

 

Shanghai’s Strategic Market Advantage Inspires Optimism for the Future

 

As a key gateway to the Asia-Pacific diving market, Shanghai boasts excellent infrastructure, a high-end consumer base, and a fast-growing dive community. The successful hosting of DRT SHOW once again highlights the city’s strategic importance in the development of the diving industry.

 

Looking ahead, we will continue expanding into the Asian market and invite more dive brands, resorts, and tourism bodies to participate, jointly witnessing and driving the rapid growth of Asia’s dive industry.

 

 

DRT SHOW’s Success Belongs to Every One of You Who Loves Diving!

 

Every milestone and achievement of DRT SHOW is thanks to the passionate support of our exhibitors, speakers, partners, photographers, volunteers, and dive lovers. This is a collective victory for the entire industry, and we sincerely thank everyone working behind the scenes. Because of you, this industry continues to shine.

 

Next Stop: DRT SHOW Taiwan — Let’s Reunite in Taipei!

 

 

Join us again at the next stop of the journey — DRT SHOW Taiwan 2025, to be held from 11–13 April 2025, at the Taipei Flora EXPO Dome.
We warmly invite all dive professionals and enthusiasts to gather once more and create new inspiration and possibilities together, reaching new heights in Asia’s diving industry!

 

DRT SHOW Taiwan 2025

Date & Opening Hours:
11–13 April 2025, 10:00 AM – 6:00 PM

Venue:
Taipei Flora EXPO Dome

Show Info:
https://app.drtexpo.com/h5/#/?type=2&id=4